Therefore, the answer we need is obvious. This information was analyzed and used to create a personalized experience for each customer or attract potential customers. The most popular search for database phrases is the question - what is a database? So I quickly reply, that marketing database is a form of direct marketing and involves the collection of customer data such as names, addresses, emails, phone numbers, transaction histories, customer service submissions, and so on. So, do we need a database in our marketing strategy? However, despite these statistics, enterprise spending is still primarily focused on protecting against external attacks rather than building quality customer databases. According to the IT Business Edge report, large businesses in the US spend an average of nearly $200,000 on direct mailing, which does not return the desired results. TDQI noted that the annual loss of US-based companies resulting from defective data is estimated at $611 billion.

The poor quality of email databases translates into huge losses caused by ineffective marketing campaigns.

false data (5% - lexical errors, added improper aliases or non-existent domains).

phone (13% – wrong submission, number, prefix).25% of users didn’t provide their first and last name, often using the character of a movie, a fairy tale, or a celebrity, treating the name as a pseudonym or login rather than the actual data that could be verified. The results of the study revealed that almost a third of them contained an error. Salelifter performed an analysis of almost 100,000 contact forms to check for the most common mistakes made while completing them.

Using client base statistics