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Websites are Tracking Your Online Behaviorįrom online shopping to reading the news, many Americans use the internet every day to facilitate nearly every aspect of their lives.

The program, which is indicative of what companies are incentivized to do, puts users’ privacy at risk and is the subject of a complaint against the Federal Trade Commission filed by the Electronic Privacy Information Center in late July. For example, in May 2017, Google announced that it would begin to tie billions of credit card transactions to the online behavior of its users, which it already tracks with data from Google-owned applications like YouTube, Gmail, Google Maps and more. This is especially true as companies get more sophisticated in how they use your information.

In fact, personal data is taken from you each time you visit a website in order to target you with ads in exchange for what appears to be “free” content, a lopsided transaction that puts your privacy and security at risk.īelow is a fuller explanation of the free internet’s real costs and how users can protect themselves - although national data protection laws will never be able to fully protect individuals from this type of for-profit data collection.

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This might be surprising to internet users, not only because it’s a lot of money (more than is spent on TV advertising), but also because digital advertisers make this money in large part by harvesting and selling your valuable personal information. Digital advertisers are making approximately $250 annually – roughly twice the cost of a Netflix subscription – off you and your browsing data.