#Jumpcut film tv

The also both have all their clothes on which is weird, and the lady keeps dropping her wallet. The one where two people are making calls at a payphone before they board a cruise liner. We’d have to say it’s Lynx ‘First Impressions Last’ from the 80’s. We’ve thought long and hard about this one. Or was it 60? We can’t remember, it was so wild it’s hard to remember.

Our job was to visually fit 25 years into 30 seconds. Luckily figuring that out was all down to the megadudes at the agency. What was the inspiration behind taking a trip down pop culture’s memory lane? That’ll always take your mind off the reputation you’ve been entrusted to uphold. Then you just hope the production doesn’t involve getting Anthony Joshua wet, and you can use the magic of visual effects to avoid getting punched in the face. But how do you beat the best when it’s your turn? You just spray on a liberal dose of Africa, step up and do your best. Luckily it wasn’t the later in this case. It’s like a ‘never met your heroes’ type thing, isn’t it? As if you did get to meet Steve Irwin or Alan Smithee you’d lose your cool wouldn’t you. Honestly, we tried not to think about how much iconic Lynx advertising has gone before.

#Jumpcut film tv

As he’s quite tasty with his fists.Ĭan you talk about creating an ad that lives up to Lynx’s reputation of most memorable and impactful ads in TV advertising? Well, as long as you don’t get him wet, he won’t punch you. What was it like working with Anthony Joshua on Lynx’s 25 year anniversary ad? Best way we can describe it is like when Bruce Wayne goes up the mountain to pick the flower and hangs out with Liam Nesson. We all, at one time or another, passed through a very particular creative arts school reserved only for the visually gifted, where we were all taught exclusively by retired film makers turned baristas. If there’s one thing, we do all have in common, it’s our upbringing. Can you talk through your personal journey that led you to directing?

Key influences though would have to include, Sesame Street, Pingu and the A-Team. Being a multi-generational and multi locational outfit we have quite literally an endless number of reference points that have made their mark on our style over the years. What hasn’t influenced our style, is more to the point. What work has influenced your own style of filmmaking? It’s certainly not traditional.